Free PDF Information Visualization: Perception for Design (Interactive Technologies)
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Information Visualization: Perception for Design (Interactive Technologies)
Free PDF Information Visualization: Perception for Design (Interactive Technologies)
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Review
"Oh my God, the Bible just got better. There is no book that I rely on more in my work than Information Visualization: Perception for Design, and with this third edition Colin Ware has made it more indispensible and easier to apply than ever." --Stephen Few, Principal, Perceptual Edge "Drawing on his background in both computer science and the psychology of perception, Ware (coastal and ocean mapping, U. of New Hampshire) has become a leader in three-dimensional visualization systems, such as ocean currents and the movement of whales. For this third edition of his reference on what the science of perception reveals about visualization, he has clarified the design implications of research in perception, and increased the emphasis on the process of visual thinking. The topics include foundations for an applied science of data visualization, color, static and moving pictures, visual objects and data objects, and interacting with visualization." --Reference and Research Book News, August 2012
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From the Back Cover
Information Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display information. The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by the way information is presented. It is essential that visual data be designed in such a way that key information and important patterns will stand out. It is only by understanding how perception works that the best visualizations can be created. Colin Ware outlines the key principles for a wide range of applications and designs, providing designers with the tools to create visualizations of improved clarity, utility and persuasiveness. The book continues to be the key resource for practical design guidelines, based on perception, which can be applied by practitioners, students and researchers alike.
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Product details
Series: Interactive Technologies
Hardcover: 536 pages
Publisher: Morgan Kaufmann; 3 edition (June 1, 2012)
Language: English
ISBN-10: 0123814642
ISBN-13: 978-0123814647
Product Dimensions:
7.6 x 1.3 x 9.3 inches
Shipping Weight: 3.2 pounds (View shipping rates and policies)
Average Customer Review:
3.5 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#672,989 in Books (See Top 100 in Books)
This book does not mess around. If you truly want to understand why human beings see things the way they do in the world of design (including areas like universal signage, graphic arts, and infographics), and are willing to put in the time to read the science presented in this book, you will be rewarded with a level of understanding that probably fewer than 5% of all marketers and graphic designers possess. This is not a fluff book; it's as much academic as it is instructional in terms of design concepts (things to do, things to avoid, etc). It will require concentration and a quiet place to absorb what's being taught. If you want a book on how to make frilly Illustrator Symbols, this is not that book -- there are dozens of others for that purpose.This book teaches you the most important thing about design and symbology; it explains *why* certain types of designs resonate with most people, and why others don't... basically giving you a window into the human brain and the eye-brain perception system. If you really want to learn something and not just how and when to press a few buttons, this is a book that does not have any peers as far as I can tell. Note: I'm not a scientist or someone who works in academia so that is not a requirement to understand the book, but as I said it does require concentration.
I read the 2nd ed. of this book, years and years ago. I remember that it was a life-changing experience. Having worked in information graphics and visualization in newspapers and magazines, Ware's thoughts made a lot of things suddenly make sense. If you work in this area and wish to have a more scientifically-grounded approach to it, this is a good place to start.
Its a good book but its very pricey I like Colin Ware's stuff but you can get the same information from a variety of cheaper books. I recommend HBR's Guide to Charts Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations.However, if you are some studying the psychology of visual perception, this might be a good choice for you.
I've used the previous versions of this textbook to teach my course on Visualization in the Sciences for years. The new edition adds a set of succinct Guidelines that will be very useful to the students in recalling the material and in expressing why they chose particular designs.
This book was better than I expected!
Great book, takes the notion of visual perception to a next level.I'm a master degree in Computer Science student, working with information visualization and this book is very helpful.The book arrives here in Brazil very fast, about five days, much less than if I buy the book here, and more cheaper.
I didn't care for this book. Found it a slow difficult read. Boring
Waaaaay more technical than I was expecting.Anyone want to buy it off me?! :)
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